The mobility of the future is at our fingertips, and it is based on data and connectivity. To enable companies and users to take the next step a global mobility platform is needed to conglomerate all the possibilities that lie at our doorstep.
On one hand, a global mobility platform is needed for users to have better access to different transportation and data services. But on the other hand, for companies it is even more relevant. According to Statista, revenue in the Mobility Services segment is projected to reach US$976,328m in 2021. Without doubt mobility data is leading the way towards this prediction.
What is Net4things Cross Mobility Platform?
In the center of this transformation is Net4things and its business proposal. To join the mobility revolution we work on building a platform that integrates different mobility assets such as:
- Vehicles with no built-in connectivity features, transforming them into connected car
- Vehicles with built-in open connectivity features like shared mobility vehicles
- Vehicles with built-in proprietary connectivity features
With a modular architecture based on listeners, our platform also allows a quick integration with any data source out there. Each listener implements the communication protocol of the specific data source, and keeps the information in the platform as native events. In this way, any business with mobility data is likely to be able to take advantage of a mobility platform.
How does it work?
One of the main doubts companies have regarding the mobility platform is how to obtain the raw material. Where do I get the data from? The reality is that data can be obtained from many different sources. In fact, many of them are already collecting data somehow, they just have no clue on how to process it to make it useful or to monetize it in the right way.
Through the various modules, the platform has many ways to communicate and manage the different devices in real-time, but also to extract that information, analyze it and visualize it in a clear and simple way. In addition to mobility data management, it also provides analysis and reports on the activity, and the platform is ready for user-generated data exploitation.
To summarize, a platform of these characteristics is configured as a flexible and powerful tool to implement projects and services related to mobility within any company. And to do so in a fast and transparent way, complying with privacy and result-oriented requirements.
Cross Mobility Platform main features
- Scalability and modularity: Multi-instance development. Clustered microservice architecture. Asynchronous and parallel processing.
- Flexibility and adaptability: Business processes management. Rule-based notification engine. App and module customization.
- Open and Standard compliant: Multi-device support and abstraction. REST APIs interface. Multi-protocol communication manager.
- Efficiency and optimization: Full stack framework development. Pipeline and load management. Layered data storage.
- Performance and reliability: Clustered processing modules. Communication tracking system. Self-diagnosis system.
- Security and robustness: Encrypted communications. Multi-tenant isolation. Fine-grained permission system. Clustered and replicated data storage.
How a Cross Mobility Platform is being used?
As our world becomes more connected, companies are creating new branches of business to capitalize on new markets, to promote innovation and development, and monetize their data. A global mobility platform offers a new perspective in how to use data and provide an ecosystem capable of improving your relation with your clients, open new lines of business or getting revenue from your mobility data.
To name an example, a mobility platform allow you to locate your devices in real time and know their status. This is an interesting usage of the tool for transport purposes, from cityhalls who want to improve their urban mobility, to companies that focus on shared mobility.
In the automotive and insurance industry, a mobility platform can also provide value. Connected cars can record driving data and in case of an accident generate a crash report to speed up procedures, avoiding fraud and speeding up vehicle assistance.
The use of mobile devices such as smartphones also opens a new way to communicate with customers in a more personalized way. Take advantage of the mobility platform to open this new channel and anticipate user needs and expand device-related services is another way to broaden the revenue streams for companies such as financial companies, insurance companies, telcos, etc.
Lastly, collecting information and mobility data through a platform of these characteristics can have a final use: to monetize anonymized data for its use in studies, statistics, campaigns, algorithm improvements, and so on.
A platform that can rely on third-party integrations
While many have not yet taken the plunge to create global platforms, building an ecosystem around your Mobility Service is a cornerstone to its success. Right now, many projects focus on the management of shared mobility vehicles (Yego, Acciona or Muving are just some examples of motosharing), but the future of mobility lies in managing all options under the same umbrella.
Although this solution is particularly interesting for cities, towns or public administrations, there is also much to explore in the private sector.
The good news is that we are not starting from scratch to achieve a cross-mobility platform.
By leveraging the most well-known industry standards, Net4things’ Cross-Mobility Platform offers unprecedented integration capabilities with third parties. The ecosystem includes a complete, end-to-end customer journey by adapting the user interfaces to enable full interaction.
Building a platform customized to your needs
At Net4things we have developed the technology and the basic modules to create a global mobility platform that adapts to any audience, needs or project.
Starting from a blank canvas we can adapt your needs, define the right product and build a mobility service to reach a broader target audience while minimizing the effort; this was the challenge that Net4things tackled in its Cross-Mobility Platform. By defining in the same instance several products, each of them with unique characteristics, you can create as many flavors of your products as you wish. This allows for creating targeted marketing campaigns, personalizing the communications towards the end user, offering specific features, and more.
Conclusion
Regardless of the advanced features that a global mobility platform can address, having Net4things as a partner to create a customised ecosystem will open the door to effectively communicate with the end user and generate new business opportunities based on your mobility data.
For public organization, insurers, OEMs, telcos or automotive financiers looking for a competitive advantage, the focus on data analytics has never been sharper. Our team knows this well, so we’re ready to support you with the data science and technology needed for better decision making. We’ll help you create strategies based on a deep understanding of customer data.
If you are interested in learning more on how to benefit from a cross-mobility platform like this, contact one of our experts.